90% fewer delivery errors, and no more late-night calls

Owner Simone ran every order off an Excel spreadsheet, with strict cut-off times for next-day delivery.

• Chasing orders. He was constantly on the phone, chasing customers for orders they'd missed.
• Mistakes everywhere. Orders came in by email, purchase order and text message, and errors crept in through all of them.
• No room for error in production. The production team needed exact numbers, because the delivery drivers start at 3am. Any confusion meant calls to fix things at all hours of the night.
• No showcase. There was nowhere to show off his rolls, bagels and baguettes. Every enquiry meant making 15 to 20 items, driving them out and leaving them as samples.
• Cash flow. Many customers wanted to pay daily for food, but everyone waited on an invoice at the end of the week.

• 1Showcased the range. We loaded every product with photos and ingredients, so customers see exactly what Cup & Co makes and the quality behind it.
• 2Made sampling easy. Prospects can order straight away or request a sample, which goes out on the normal delivery run.
• 3Streamlined the delivery run. Orders, production numbers and deliveries all run through SupplyWise.
• 4Offered pay as you go. Customers who asked were switched to paying daily instead of waiting for a weekly invoice.
• 5Cleaned up the back end. Customers have easy access to all their invoices and payments, so Simone answers any query immediately.

• 24 hours a week back. Simone has regained a full day's worth of time every week.
• 90% fewer delivery errors. The delivery process became super smooth.
• No more late-night calls. No frantic fix-ups to orders in the early morning.
• Immediate cash flow boost. Pay-as-you-go customers pay daily, not weekly.
• Sampling without the waste. No more baking 15 to 20 items for every enquiry; samples ride along on the existing run.
• Clean admin. Invoices and payments are in one place for Simone and his customers.

Simone needed an exact system, one that runs at 3am without him on the phone. SupplyWise gave him that, plus a shopfront that sells his products for him. With 24 hours a week back, Simone now gets out for a round of golf once a week.