In 2006, Peter started his very own wholesale business in Perth, Australia.
As wholesale grew, so did the paperwork. Orders came in by text, email, phone calls and the odd note left on the counter. Invoices got chased. Payments got missed. Every week we spent hours on admin that had nothing to do with making a good product or looking after our customers.
After testing the market to see what was out there, we landed on building our own ordering system.
Peter's sons, Alex and his brother Matt, took on the support and technical sides to help build a platform where our customers could place orders, see their history and pay in one place.
It changed how we ran our wholesale business. Orders were cleaner, payments came in on time, and the team got hours of their week back.
Then other suppliers started asking about it. Producers and distributors were dealing with the same mess we'd had. That's when we realised what we'd built could help more than just us.
That became SupplyWise.
We still run our wholesale business every day. We know what it's like to be a supplier on a Monday morning with a pile of orders and an empty inbox of payments. Everything in SupplyWise has been tested on our own business first.
We're a Perth family building for local producers and the businesses they supply. When you call us, you're talking to the people who built it and use it.
