The people who built it and use it

Behind SupplyWise is a team that knows wholesale inside out, because we run a wholesale business ourselves.

Alex

Financial Officer

Alex has a background in banking and finance of almost a decade. He left his career to join the family business in 2025, where he came in to support his father Peter in running their wholesale business.

At SupplyWise he looks after finance, payments and the partnerships behind them, making sure money moves cleanly between suppliers and their customers. He's also the person most likely to answer your call, because he's been the supplier chasing an unpaid invoice himself.

Peter

Operations Officer

Peter founded Brew Coffee Roasters after two decades in hospitality and has spent his career making the day-to-day side of a business work: deliveries, stock, staff and the hundred small things that keep customers happy.

He makes sure SupplyWise fits how real suppliers operate on the ground, not just how it looks on a screen.

Matt

Technical Officer

Matt built the ordering system we run on today, then turned it into SupplyWise. He leads the product and technical development, and his focus is keeping it simple: if an owner can't place an order in a couple of taps, it's not finished yet.

Talk to us

Have a question or want to see SupplyWise in action? We'd love to hear from you.