Corica Pastries logo

Corica Pastries · Patisserie

A Perth icon since 1957, working smarter

Corica took systems that worked and made them simpler, opened a brand-new retail market, and lifted website sales by 5x.

Key results

  • 5x website sales
  • 1 place for wholesale and retail orders
  • Seconds to turn an emailed PO into an invoice

Corica has been part of the Perth landscape since 1957, and it's a business people genuinely know and love. That made it a special one to help.

Where Corica started

Corica already had systems in place. The question was whether they still fit today's business environment, and whether they could be simplified so the team could work smarter instead of harder.

  • Payments. There was no automatic reconciliation. Payments were matched by hand.
  • Production. A system existed, but it wasn't as efficient as it could be.
  • Retail. Corica had never really sold retail. The website was outdated, and any change or improvement cost a fortune.
  • Visibility. Despite decades in Perth, most people never saw Corica's full range unless they visited the shop.

What we did

  • 1Brought the range to life. We loaded every product with quality images and organised the full range, so customers could see everything on the platform without visiting the shop.
  • 2Built a white-glove website. Our customised website handed control back to the Corica team and opened a new market: retail. The team updates it anytime, in normal words: items, prices, pick-up times, hero pages, even colours.
  • 3Combined wholesale and retail. The team sees all wholesale and retail orders in one place and prepares them for collection far more efficiently.
  • 4Streamlined production and picking. Every order flows into one production and picking process.
  • 5Set clear times. We put order cut-offs, ready times and pick-up times in place, so customers always know when to collect.
  • 6Automated emailed purchase orders. When a wholesale customer emails a purchase order, the team drops it straight into SupplyWise and the invoice is generated automatically.

What changed

  • Website sales up 5x. From one easy implementation inside the SupplyWise platform.
  • Customers in control. Customers know exactly what they've ordered and when to collect it.
  • Efficient production. The team became super efficient, with fewer errors and less wastage.
  • Morale up. Streamlining lifted team morale along with efficiency.
  • Service at a new level. Orders are ready when customers arrive. Staff deliver beautiful service instead of running around looking for orders under pressure.
  • More sales through better communication. Customers noticed how easy it had become to communicate with Corica, and they started ordering more.

Why SupplyWise

SupplyWise didn't replace what Corica had built; it simplified it. The team took back control of their own website, unlocked retail for the first time, and now works smarter instead of harder.

Even the small jobs got easier: an emailed wholesale purchase order now becomes an invoice in seconds, with no retyping.

Want results like these?

Book a demo and we'll show you how SupplyWise takes the admin out of your wholesale ordering.

Book a Demo