Wholesaler? You Can Do Retail Too
Sell to businesses and the public from one platform
Many wholesalers have thought about selling direct to the public. Your products are already good enough for cafés, shops and restaurants. Why not sell to their customers too?
The usual answer is: it sounds like a whole second business. A separate online store. Separate stock records. Separate order processing. Another system to learn and another set of logins.
It doesn't have to be that way.
One platform, two types of customer
SupplyWise handles both B2B and B2C ordering. Your trade customers keep their own login, pricing and ordering. Retail customers buy at retail prices. And every order, wholesale or retail, lands in the same place for your team to pick, pack and send.
No second system. No double handling.
Why retail is worth a look
- Better margins. Retail prices carry a stronger margin than trade pricing.
- Steadier cash flow. Retail customers usually pay upfront, which balances out trade account terms.
- A stronger brand. When people buy direct, they get to know your name, not just the café that serves your product.
- Less reliance on a few big accounts. Losing one large wholesale customer hurts less when you have other income streams.
Shipping made simple
Retail often means sending parcels, not loading the van. SupplyWise integrates with Australia Post, so retail orders can be shipped without re-typing addresses or juggling another tool.
What it looks like in practice
Brew Coffee Roasters started as a wholesale roaster. Running retail and wholesale side by side through SupplyWise, their retail sales grew 100% year on year, without adding a separate system to manage it.
Start small
You don't need to launch a full retail range on day one. Start with your best sellers, test the response, and grow from there. The platform is already set up for it.
Curious what retail could add to your business? Book a free demo and we'll walk you through it.
